When someone says they have lung cancer, we may not say it out loud, but we may first think that they must be or have been a smoker. It’s a human trait that we make assumptions about certain things. To Canadians, lung cancer is often, wrongly, tagged with being “smokers cancer.” It’s a stigma that the Canadian Lung Health Foundation and Lung Cancer Canada  are seeking to do something about and that’s not a bad idea. Nearly 30,000 Canadians are diagnosed with lung cancer each year and while around 85% of cases are due to smoking, and 15% quit long before their diagnosis. Sometimes lung cancer can be the result of other factors such as asbestos (especially for those over 70 who may have worked with or around asbestos during the 60’s and 70’s) as well as just a natural occurrence or other factors. “We are shifting the conversation from