
The secret of creativity
We love to contemplate the fruits of creativity, whether it’s the Mona Lisa by Leonardo da Vinci, Beethoven’s Ninth Symphony, or the latest iPhone with its advanced microelectronics and labyrinthine software. Even lesser art forms like the pop music of Taylor Swift and the teenage plotlines of the Marvel Universe are powerful creations. If you look at the geniuses of history, whether operating mostly in isolation or as part of a team, one stark fact emerges. Whether we’re talking about Leonardo da Vinci, Albert Einstein, or Steve Jobs, creating new things is a multi-layered process. It involves a lot of investigating of what had come before, punctuated by occasional moments of inspiration, some of which never pan out. In a phrase — trial and error. Yet there is one truth that rises above all the others. It is tedious, commonplace, and the opposite of inspired, but this is where a







