
Revealed: The increase in Canada’s social value from getting more active
The benefits of engaging in sport and physical activity on an individual level may seem obvious, but if you add them up on a national level, you find enormous savings to the Canadian taxpayer and economy through. Moreover, it demonstrates Canada could reap even more rewards from encouraging more people to get active. These are the conclusions of the Fitness Industry Council of Canada (FIC). Two conclusions: The total value of health savings generated by sport and physical activity in 2019 was CAN$23.4 billion. Over 2.2 million cases of health conditions were prevented in 2019, as a result of sport and physical activity, including over 600,000 each for Coronary Heart Disease, Type 2 Diabetes, and Depression. Here’s the other side. The report – using the most recent data from before the arrival of the COVID-19 pandemic – shows the costs of not being physically active. This highlights the benefits to