Most North Americans don’t come close to meeting all their nutritional needs through diet alone. Three simple recommendations go a long way toward addressing this gap. In the last decade, more people than ever are taking nutritional supplements. Research shows that over half of the population of North America take some form of dietary supplement on a regular basis. Why are so many people taking supplements? Because they know they are not getting all that they need from their diets and realize that supplements make them feel healthier. Many studies have demonstrated that most North Americans consume a diet inadequate in nutritional value. Comprehensive studies sponsored by Health Canada and the U.S. government revealed marginal nutrient deficiencies in half of North America’s population. Moreover, with selected nutrients in certain age groups, more than 80% of the group consumed less than the recommended dietary intake level. While it is theoretically possible for